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The Cottage 30th Anniversary
December 6, 2022 @ 7:30 am - 3:00 pm
Serving locals and visitors alike since 1992, The Cottage has become a fixture of La Jolla Village by virtue of tradition, charm, and community. The eatery, which has been under the ownership of former employee and native San Diegan Jason Peaslee since 2018, has solidified its legacy over the years and now, approaching its 30th anniversary, The Cottage is gearing up for a milestone celebration on Tuesday, December 6th, which will see a throwback menu and rollback pricing from 1992, in addition to a custom surfboard giveaway with two of the biggest names in the surfing industry: legendary shaper Rusty Preisendorfer and big wave pro-surfer JoJo Roper. Jason, who grew up surfing around La Jolla, has pledged proceeds from the twofold initiative to 501(c)3 Windansea Surf Club’s annual “Day at The Beach,” a charitable cause providing children with disabilities and children of homeless families with unforgettable watersport experiences. More details on how to get involved are below:
- DINE // LIKE IT’S 1992 WITH THROWBACK PRICING AT THE COTTAGE IN LA JOLLA & ENCINITAS
For one day only, on Tuesday, December 6th, The Cottage will reinstate the original menu that debuted alongside the restaurant in 1992—rollback pricing and all! The nostalgic menu will see the return of defunct dishes like the Mashed Potato Omelet and California Benedict, alongside some of The Cottage’s greatest hits and present-day favorites, including the Brioche French Toast, Eggs La Jolla, and Joe’s Special scrambled-eggs-and-chicken-sausage combo. Guests will enjoy an inflation-reprieve during the event, with all entrées ringing in under $7.50. The throwback menu will be offered at both The Cottage locations in La Jolla and Encinitas, with a substantial portion of proceeds from dine-in sales to benefit the non-profit. The first 30 parties at each location will also take home limited-edition anniversary mugs, alongside bags of The Cottage’s famous granola and their house-roasted coffee blends.
- WIN A PRICELESS SURFBOARD MADE SPECIFICALLY FOR YOU BY SURFING ICONS, 100% TO CHARITY
Honoring The Cottage’s roots within La Jolla’s prolific surf community, the restaurant has tapped a team of San Diego legends to create a once-in-a-lifetime surfboard collaboration. From now through December 22nd, fans from around the U.S. can enter the donation-based online raffle, with 100% of proceeds to directly benefit the non-profit partner. The drawing will grant one lucky winner a one-on-one consultation and custom-made board by none other than Rusty Preisendorfer, complete with a nineties-inspired airbrush by renowned artist Seth Bishop and glassing courtesy of WSL pro-surfer Jojo Roper & Joe Roper’s Surfboard Repair Shop.
WHEN: Tuesday, December 6, 2022
WHERE: The Cottage La Jolla (7702 Fay Ave, La Jolla, CA) & The Cottage Encinitas (127 N El Camino Real, Encinitas, CA)
LINKS: Visit https://cottagelajolla.com for information on The Cottage’s 30-year anniversary celebration, including the menu and a link to the online surfboard raffle. A direct link to the raffle is also available here: https://cottage.betterworld.org/giveaways/epic-custom-made-rusty-surfboard.
FUN FACTS & HISTORY ABOUT THE COTTAGE:
- Known as Columbine Cottage when it was built circa 1905, the property was once the primary residence of La Jolla’s second doctor, Dr. Edward Howard, and his family, who were prominent early settlers of La Jolla.
- The structure was initially built on Prospect Street before being moved to its current plot on Fay Avenue by the Howards, sometime between 1910 and 1920.
- Columbine Cottage remained a private residence through the fifties. In the 70s it became the Village Pet Shop and then a pastry shop before being rebranded as The Cottage by Nanci Long in 1986.
- Finally, in 1992, The Cottage as we know it today—a full-service daytime eatery—was established.
- In June 2022, the Cottage answered local demand by opening its second location: The Cottage Encinitas.