Over 100 businesses completed the La Jolla Village Merchants Association’s merchant survey offering valuable information to create and update this year’s strategic plan. Key findings include:
Top Issues Facing Merchants
- Parking
- Lack of foot traffic
- Staffing
Opportunities
- No one can take away our most popular attractions (Sea Lions, Sunsets, Seals)
- Website education and engagement
- Events create familiarity
- Extreme Optimism
- People want to get involved!
Take a look at the complete survey results below
