Survey Results

Over 100 businesses completed the La Jolla Village Merchants Association’s merchant survey offering valuable information to create and update this year’s strategic plan. Key findings include:

Top Issues Facing Merchants

  • Parking
  • Lack of foot traffic
  • Staffing


  • No one can take away our most popular attractions (Sea Lions, Sunsets, Seals)
  • Website education and engagement
  • Events create familiarity
  • Extreme Optimism
  • People want to get involved!

Take a look at the complete survey results below