The La Jolla Village Merchants Association is proud to present its Fiscal Year 2023-24 Annual Report, showcasing our financial fitness and key achievements in Organizational Excellence, Merchant Engagement, and Marketing/Events. La Jolla hosted hundreds of events, live performances, and festivals in the Village and at the Cove. Staying true to our mission—”We bring business to La Jolla Village”—we continue to drive strategies, partnerships, and events that benefit our community. If you have any questions or suggestions, please feel free to reach out. Mark your calendars for our Annual Strategic Planning Meeting on December 11, 2024, at the La Jolla Riford Library.