LJVMA Welcomes Four New Board Members
The La Jolla Village Merchants Association (LJVMA) Board of Directors recently welcomed several new members who bring fresh perspectives, professional expertise, and a shared commitment to the continued vitality of La Jolla Village.
Before introducing our newest board members, we would like to express our sincere gratitude to four individuals who recently stepped down due to changes in their professional affiliations or evolving job responsibilities.
Reynaldo Castillo, Elnaz Iraj, Ernesto Carolla, and Courtney Resch each dedicated their time, energy, and insight to strengthening our merchant community. Their service helped advance LJVMA’s mission and contributed to the vibrant business environment we enjoy today. We are deeply appreciative of their commitment and community spirit.
Welcoming New Board Leadership
We are delighted to welcome several outstanding professionals to the LJVMA Board who represent a diverse range of industries within the Village and share a passion for supporting local businesses.
Sarah Putnam – Ashen Salon
A longtime hairstylist and La Jolla resident, Sarah brings more than 25 years of experience working directly with Village residents, visitors, and fellow merchants. Through daily interactions with clients, she has developed a unique perspective on what makes La Jolla special and where opportunities exist to strengthen the community. Sarah is passionate about collaboration among merchants and creating experiences that highlight the Village’s creativity, walkability, and welcoming spirit.
Kaity Rudolph – Chateau La Jolla
As Managing Director of Chateau La Jolla, Kaity offers extensive experience in operations, financial stewardship, and strategic growth. Deeply invested in the community where she both lives and works, Kaity has focused on strengthening partnerships with local businesses and creating connections between residents and the Village. She brings a thoughtful, solutions-oriented perspective and a strong commitment to maintaining La Jolla’s character while positioning it for future success.
Alysha Murillo – Charleston Shoe Company
Alysha brings a dynamic retail perspective to the board. With experience in both wholesale and retail management, she understands the needs of locals and visitors who shop in the Village. Alysha is passionate about helping La Jolla evolve into an experiential retail destination through creative programming, strategic partnerships, and engaging events that drive foot traffic and highlight the uniqueness of local businesses. She joined the board earlier this year to fill a mid-year vacancy.
Nicole Medina – My Senior Health Plan
Nicole contributes more than 15 years of experience in sales, marketing, business development, and events. Her career has focused on building partnerships, enhancing brand visibility, and supporting business growth. Inspired by the work of LJVMA after attending meetings and events, Nicole is eager to strengthen engagement between merchants and consumers while helping elevate La Jolla’s visibility as one of Southern California’s most vibrant communities.
Looking Ahead
The LJVMA Board plays a critical role in shaping initiatives that support local businesses, strengthen partnerships, and bring visitors and residents together in the heart of the Village. With the addition of these talented new leaders, the Association is well-positioned to continue fostering collaboration, creativity, and economic vitality in La Jolla.
Please join us in thanking our outgoing board members for their service and welcoming our newest directors as they begin their work on behalf of the La Jolla business community.
