Ferrari Fridays

The La Jolla Concours d’Elegance presented by LPL Financial and Pacific Sotheby’s International Realty is pleased to invite your business to participate in the Pacific Sotheby’s inaugural La Jolla Concours Ferrari Friday in the Village on Friday, April 22, 2022.  The goal is to drive Concours’ and other car-loving visitors to La Jolla Village shops and restaurants all weekend long.


Visitors from throughout the region will explore the best of the La Jolla village at Ferrari Friday, a celebration of the Village’s dining, retail, and galleries. This free event includes live music, specialty dining, and cocktail menus, gallery champagne receptions, retail specials, and of course – FERRARIS! Prospect Street will be lined with the most spectacular Ferraris you’ve ever seen. The goal is to drive business to merchants on the opening night of the world-renowned La Jolla Concours for guests and the entire San Diego community to experience. There is no fee to attend this event.  Further, there is no fee for businesses to be included on event maps and programs outside of their willingness to offer something special to attendees!


Bars & Restaurants: Create a specialty/signature cocktail and/or prix fixe menu for the event.
Galleries & Retail: Showcase your fine products, art, or services while providing guests with champagne, complimentary bites, and shopping specials. Bring in car-themed decor or merchandise to appeal to these automobile collectors. Merchandise your windows with car-themed decor. Create in-store events such as live music, trunk shows, partnerships, contests, or giveaways.


La Jolla Village Merchant Association will create a dedicated event page promoting participating businesses.  Businesses will also be promoted on various social media channels, in bi-monthly eblasts, on our blog, and in media releases. LJVAM will provide village businesses POP collateral material before and during the event. Ferrari Friday businesses and offers will be promoted to La Jolla Concours d’Elegance car registrants, attendees, and event participants.  There will also be opportunities to provide collateral or promotional materials to attendees.

If you’d like to attend Ferrari Friday, RSVP HERE.

Businesses: LEARN MORE AND REGISTER TO BE INCLUDED in promotional materials by clicking HERE and completing this form.  Spaces on the promotional map are limited and filling up fast!