The latest hospitality numbers are in—and La Jolla Coastal continues to prove why it’s one of Southern California’s most sought-after destinations.

Between August 3 and August 9, travelers booked 376,079 room nights across the San Diego region. La Jolla stood out with an impressive 85.2% occupancy rate, placing us in the top three submarkets, behind only Mission Bay and UTC. On a broader scale, San Diego ranked among the nation’s leading destinations—just behind Seattle and San Francisco—showcasing La Jolla’s strength compared to other coastal competitors. This performance proves that visitors continue to choose our breathtaking ocean views, walkable village, and one-of-a-kind coastal experiences over other destinations.

Rates & Revenue
While the Average Daily Rate (ADR) for San Diego region holds strong at $232, La Jolla’s ADR is a whopping $412/night — reflecting the premium visitors are willing to pay for a La Jolla stay. While some markets have seen sharper fluctuations, our performance demonstrates resilience in a dynamic travel landscape.

Group Travel Growth
San Dieg’s group and convention business is surging, with upscale properties posting nearly +20% growth in group room nights over last year. At the San Diego Convention Center, events like the Avid Center conference and SPIE brought thousands of attendees, contributing more than 7,200 room nights to the market.

The Takeaway
La Jolla Coastal continues to draw both leisure travelers and business groups who are looking for that perfect blend of beauty, accessibility, and world-class hospitality. Whether it’s for a weekend getaway, an industry conference, or a once-in-a-lifetime event, La Jolla remains at the top of the list.

View San Diego Tourism Authority’s latest reports HERE.