La Jolla Village Merchants Association, Inc. hosts its Committees based on the National Main Street’s “Four Points” Program. Three of the Committees (Promotions, Design & Economic Development) may meet monthly and make recommendations to the Board of Directors (Organization).  Meeting topics include events, activities, promotions and other issues that impact La Jolla Village Merchants.

Get Involved!

Anyone can volunteer with the La Jolla Village Merchants Association!  Whether you are interested in joining a committee or prefer to lend a hand at a signature La Jolla event (such as our monthly First Friday Art Walk, Concours d’ Elegance, Holiday Festival, La Jolla Art and Wine Fest to name a few) we welcome your participation. Here is a list of ongoing volunteer opportunities.  If you are interested in getting involved at any level please send an email to jodi@lajollabythesea.com.

Organizational Excellence (Executive Committee meets virtually the 1st Wednesday of every month )

Involves creating a strong foundation for a sustainable organization including cultivating partnerships, increasing membership, community involvement, and resources for the Village. Explores new revenue streams and maximizes existing opportunities.

Design and Ambience (Enhance La Jolla)

Supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart. La Jolla Village has a Maintenance Assessment District (MAD) that is directly responsible for upkeep, cleanliness, and landscape maintenance in the Village.  LJVMA has historically assisted with holiday decor.  Learn more about Enhance La Jolla HERE.

Marketing, Events & Promotions – Meets for a monthly Happy Hour on the 4th Tuesday of the Month

Everyone is welcome for marketing and mingling by joining this growing group of La Jolla’s innovators.  Together the committee develops strategies to showcase La Jolla Village’s unique characteristics through traditional and emerging marketing and publicity including social media, print, digital, and broadcast. Graphic designers, writers, and social media lovers are encouraged to join!

Special Event Volunteer

Throughout the year La Jolla hosts dozens of special events from the Concours d’Elegance (April) to The La Jolla Art and Wine Festival (October).  It takes hundreds of volunteers to bring these events to life and you’re invited to join the fun.  If you’d like to help out at these world-class activities email jodi@lajollabythe sea and we’ll get you connected.  

La Jolla Coastal Access and Parking Committee

Part of the La Jolla Community Planning Group, the Coastal Access and Parking Committee works with the California Coastal Commission to increase access to La Jolla’s beautiful coastline.  The La Jolla Village Merchants Association operates as a fiscal agent of the LJCAP program and holds three seats on its Board. Merchants interested in serving on this or other community boards as a representative of the LJVMA can contact Jodi@lajollabythesea.com.  Access related documents below:

Memorandum of Understanding between the California Coastal Commission and the City of San Diego pertaining to the La Jolla Coastal Access and Parking Committee’s Scope of Services

Ace Mobility Solutions Parking Consultant Report 2019