Ferrari Friday Consumer IG With QR

Counting down to Ferrari Friday as it is only days away! Our merchants are planning incredible activities to complement the spectacular cars that will be lining La Jolla’s downtown main streets.  Don’t miss this free and unforgettable experience. Get a sneak peek at some of the special activities below.  But, most importantly – -don’t forget to register.


Ascot Shop

  • 10% off your entire purchase

Be Boutique

  • 15% off purchases of $50 or more
  • Complimentary Prosecco

Bang & Olufsen

  • Serving drinks
  • Private demos of audiovisual products

Bella Jolla Jewelry

  • Concours event special sale

Benefit Cosmetics

  • Benefit Brow Stop Pitt Crew.  Free 2 piece gift with purchase with any $50 total purchase (service plus product) 
  • Complimentary sips (champagne) and small bites

Blue Apparel 

  • 10% off entire purchase
  • Free La Jolla Art Print with purchase of $100 or more

Brooks Brothers

  • 15% off purchases of $100 or more


  • 10% off on regular items and 50% off sale items

Custom Shirts of LaJolla/Bendls

  • 10% discount on custom made Shirts, suits, and jackets
  • Serving drinks

Floral Palette 

  • Ferrari Flowers & Gifts

Hi Sweetheart

  • Live music

Jewels by the Sea

  • “Paint the Town Red” 10% off of all red jewelry

La Jolla Shirt Co

  • Sale of resort wear & souvenirs

La Jolla Skin Studio

  • Free clinical facial vouchers
  • Win Emsculpt body contouring treatment valued at $1000

Lifely Wellness

  • Free CBD/D8 Gummies


  • High-end car themed clothing, footwear & accessories for sale

Norma Kay 

  • Free gift for all visitors 

Rangoni Firenze Shoes

  • Drawing for a free pair of women’s/mens shoes ($325 value)

Twig and Twill

  • Free gift with any $50 purchase


Birdseye Rooftop Restaurant and Bar

  • 4-course menu with a themed desert
  • Ferrari Themed Drink

Cove House

  • Happy hour car-themed event 

Eddie V’s Prime Seafood

  • Free Glass of Champagne with Purchase

El Avocado

  • RaceWay Burger

George’s at the Cove

  • Car-themed drink specials in the Level2 Bar

Green Door Cafe

  • 5 – 6pm $7 tapas & drinks 

Herringbone La Jolla

  • One complimentary specialty cocktail with the purchase of any full-priced menu item

KnB Bistro La Jolla

  •  Italian wine flight
  • 10% off your entire purchase

La Valencia Hotel

  • Car themed menu 
  • Specialty cocktail 

Mermaids & Cowboys

  • Live Music

NINE-TEN Restaurant

  • Ferrari Red specialty cocktail

Parakeet Cafe La Jolla

  • TBD

Piazza 1909

  • “Mille Miglia” Special 3 course menu $49: Starter/Main Course/Dessert

Spiros Mediterranean Cuisine

  • “Greek Sampler” “Flaming Cheese” “Grab and Go” picnic-style, and kabob platters
  • Discounted meals and event specials

The Spot

  • Car themed cocktail 

We Olive La Jolla

  • Wine flights


Bfree studio

  • Serving car-crazy snacks and full horse-powered drinks

Greg Lawson Galleries – L’Image

  • Sips and snacks
  • New release
  • Free collectors gift book with art purchase

Krista Schumacher Art Gallery

  • Wine by DOCG Imports & cheese tasting by SmallGoods 
  • Ferrari palette knife oil painting

Mangelsen – Images of Nature Gallery

  • Wild horse images

Martin Lawrence Galleries

  • Classic car in front of gallery by a local collector

Michael Seewald Galleries

  • Automotive artwork
  • Sips/hors d’oeuvres by Catania Italian Restaurant

Modernist Cuisine Gallery

  • Live music
  • Signature drink
  • Special gift with purchase 

Morten Gallery

  • Sips $ Snacks

Museum of Contemporary Art San Diego

  • Picnic in the new art park

Nativa Interiors

  • Vintage cars photography exhibit
  • Sips and snacks

Peter Lik Fine Art Photography

  • Car themed artwork
  • Cocktails 
  • Live Music

Yiddishland CA

  • Festive Opening of Yiddishland Cafeteria
  • High Tea – Samovar Experience 
  • 10% off souvenirs, Judaica, books, and selected artwork


Empress Hotel

  • 15% off best available rate and a 1:00 p.m. check out with special promo code: CARS

F45 La Jolla

  • Spin the wheel & push up challenge 

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