Looking for the best things to do in La Jolla this August? Mark your calendar for Friday, August 7, when Posh La Plaza transforms the heart of La Jolla Village into an exciting outdoor fashion destination featuring a free runway show, VIP shopping experience, local boutiques, live models, art, music, and one of San Diego’s most stylish summer evenings. Reserve your spot HERE.
Produced by Fashion Week San Diego in partnership with the La Jolla Village Merchants Association, Posh La Plaza combines the excitement of a professional runway show with the charm of La Jolla’s coastal shopping district.
Experience a Fashion Week San Diego Runway Show in La Jolla
Beginning at 5:30 p.m., the courtyard at La Plaza La Jolla becomes an open-air runway showcasing fresh seasonal fashion, local boutiques, professional models, and the signature production quality that has made Fashion Week San Diego the region’s premier fashion organization for nearly two decades.
Whether you’re passionate about fashion, shopping, photography, or simply looking for unique events in San Diego, this free community event offers a front-row seat to the latest styles in one of Southern California’s most beautiful settings.
Upgrade Your Evening with the VIP Experience
The celebration begins at 4:00 p.m. with a VIP Hour hosted by Thread + Seed.
VIP guests can enjoy:
- Curated shopping experiences
- Refreshing sips and light bites
- Live models
- Music by DJ Pink Gem
- Instagram-worthy photo opportunities
- Exclusive swag bags for the first 100 guests who RSVP and arrive before 4:30 p.m.
If you’re planning to attend the runway show, arriving early also gives you time to explore La Jolla’s boutiques before the fashion takes center stage.
Fashion Meets Art During La Jolla’s First Friday Art Walk
What makes Posh La Plaza truly unique is that it is part of La Jolla’s First Friday Art Walk, creating one unforgettable evening where fashion, art, shopping, dining, and culture come together.
August’s Ocean-Themed Art Walk invites visitors to stroll through galleries, artist pop-ups, studios, and businesses throughout the Village while enjoying original artwork inspired by the sea, live entertainment, refreshments, and creative experiences around nearly every corner.
It’s the perfect opportunity to experience everything that makes downtown La Jolla one of San Diego’s favorite cultural destinations.
About Fashion Week San Diego
Founded to support emerging and established designers, Fashion Week San Diego (FWSD) has spent nearly 20 years producing world-class runway shows while helping launch fashion careers and connecting designers with consumers, retailers, photographers, and media. Throughout the year, FWSD hosts educational workshops, photography experiences, networking events, and its signature runway shows, making it Southern California’s leading fashion organization.
Make a Night of It in La Jolla
Come early to browse La Jolla’s unique boutiques, enjoy dinner at one of the Village’s acclaimed restaurants, experience the Ocean-Themed Art Walk, and stay for an unforgettable outdoor runway show under the summer sky.
Whether you’re searching for free things to do in La Jolla, San Diego fashion events, or August events in San Diego, Posh La Plaza delivers an evening filled with style, creativity, and community.
Admission is free, but reservations are strongly encouraged. VIP experiences and preferred viewing areas are limited, and guests are encouraged to arrive early to enjoy everything the evening has to offer.


