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This March, La Jolla hosted an enthusiastic group of true influencers and welcomed members of the San Diego Professional Tour Guides Association.  These experts lead groups from all over the world and took part in a familiarization (fam) tour that included La Jolla Village.  Cherry Wine Asian Cuisine hosted the group which was treated to a Sake tasting as part of the experience.  The San Diego Professional Tour Guide Association is composed of nearly 100 local tour guides, some of whom have over 25 years of travel industry experience and many who are multilingual. The San Diego Tour Guide Association sets the standard for certified tour guides and field staff, who are experts in the San Diego region.

La Jolla Village Merchants Association will be launching a Best of La Jolla guided walking tour this spring.  In conjunction with these tours, LJVMA is thrilled to offer “fam” tours to those in the hospitality field who directly impact the visitor experience.  From concierges to front desk staff, meeting planners to marketing staff — The Best of La Jolla tour is an exceptional way to get an overview of all this beautiful village has to offer.  Seals, sea lions, history, culture, art, architecture, dining, and shopping are all part of the experience.  The BoLJ tour is a true collaboration of La Jolla’s environmental, historical, visual, and performing arts organizations.  The tour also includes a taste of La Jolla featuring happy hour and desserts from three unique La Jolla Cove restaurants. The tour will evolve based on guest feedback, seasonal

Visit 15+ attractions as you stroll one of the world’s most charming seaside villages.  Tour Highlights:

  • The Conrad Backstage
  • La Jolla Historic Society
  • Public art and Architecture
  • Contemporary Art Museum of San Diego
  • Seals, Sea Lions and Scenic Views
  • Secret Stairway to “The Pink Lady”
  • Gallery & Arts District
  • One-of-a-kind Shopping
  • Custom Cove Happy Hour and Dessert
  • On-Your-Own Experiences

If you would like to add your name to our interest list for upcoming tours, please click HERE.