In 2019 LJVMA commissioned San Diego State University to develop a survey tool and subsequent marketing plan that has offered critical and unbiased information to guide a variety of La Jolla Community Groups including City Council District One, Town Council, Community Planning Group and of course the La Jolla Village Merchants Association.
At the time, it was recommended that the survey be redistributed every two years to make sure information is current and valid. It is not necessary to resurvey the same people — rather it is imporant that we attract a statistically valid pool of respondents. It is a big task, but together we can get the job done!
We are now in the midst of gathering surveys from locals, visitors, tourists and residents to better steer La Jolla forward.
Everyone is invited to complete the survey. Please take approximately 5 minutes to offer YOUR opinion. This year we are fortunate to have Japhet M. Perez Estrada, recent graduate of Columbia University leading the project.