The La Jolla Village Merchants Association is proud to share its Fiscal Year 2024–25 Annual Report, highlighting continued financial strength and progress across three core pillars: Organizational Excellence, Merchant Engagement, and Marketing & Events. Over the past year, La Jolla Village came alive with hundreds of events, live performances, and community festivals—both in the heart of the Village and along the Cove. Staying true to our mission, “We bring business to La Jolla Village,” we remain focused on strategies, partnerships, and programs that support a thriving local economy. Have questions or ideas? We welcome your input! And don’t forget to mark your calendar for our Annual Strategic Planning Meeting on Wednesday, December 10, 2025, at the La Jolla Riford Library.