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La Jolla Village Merchants Association is thrilled to announce the arrival of spring with a spectacular Nowruz Celebration at La Jolla Cove Rooftop on March 19, from 4:30 to 8:30 PM. Nowruz, the Persian New Year, marks the beginning of spring and is celebrated with joy, color, and a spirit of renewal. “We are excited to bring the spirit of Nowruz to La Jolla Cove Rooftop and invite the community to join us in celebrating the arrival of spring. This event is a vibrant showcase of Persian culture, and we look forward to sharing the joy and traditions of Nowruz with our neighbors and friends,” said Elnaz Iraj, LJVMA Board Member and Event Organizer.

Event Highlights May Include:

  1. Cultural Extravaganza: Immerse yourself in the rich traditions of Nowruz with cultural displays, traditional music, and dance performances that capture the essence of this ancient celebration.
  2. Delectable Cuisine: Indulge your taste buds in a culinary journey with a lavish spread of Persian delicacies, capturing the flavors of the season and the spirit of Nowruz.
  3. Live Entertainment: Enjoy an evening filled with live entertainment, including traditional music performances and dance routines that will keep you captivated throughout the celebration.
  4. Interactive Activities: Engage in interactive activities showcasing the art, literature, and customs of Nowruz. From calligraphy demonstrations to Haft-Seen table displays, there’s something for everyone.
  5. Breathtaking Views: Experience the beauty of La Jolla Cove from a new perspective. The rooftop venue offers panoramic views of the Pacific Ocean, creating a picturesque backdrop for this festive occasion.


  • Date: March 19
  • Time: 4:30 PM – 8:30 PM
  • Location: La Jolla Cove Rooftop, 1155 Coast Blvd, La Jolla
  • Admission: Free and open to the community

About La Jolla Cove Rooftop:

La Jolla Cove Rooftop is a premier event space known for its stunning views and versatile settings. Located in the heart of La Jolla, it provides an enchanting backdrop for a variety of celebrations, offering an elevated experience for guests.

Contact [email protected] to learn how your business can participate in this first-ever cultural celebration.