Fall is one of the busiest — and best — times of the year in La Jolla Village. Between networking, community events, holiday promotions and opportunities to bring new customers through your doors, there are plenty of ways to get involved.
Our advice? Pick one. Pick three. Better yet — do them all!
Here’s your LJVMA Fall Into Opportunity checklist:
- October 5–6 | LJVMA Election & Open House
Your voice matters! Stop by between 10 AM–2 PM to cast your ballot for the LJVMA Board of Directors, enjoy refreshments, connect with fellow merchants and learn about what’s ahead for the Village. - October 14 | Annual Meeting
Join us at 4 PM (networking starts at 3:45 PM) as we announce election results, share updates and look ahead to another exciting year for LJVMA and La Jolla Village. - October 27 | Business Breakfast + Tourism Update
Breakfast, networking and insights you can actually use! From 8–9:30 AM, we’ll explore how AI and data are changing the way people plan and experience travel — and what local businesses can do to take advantage. - October 30 | Creepy Candy Crawl
Here come the little ghosts and goblins! From 3–6 PM, participating businesses can open their doors, pass out treats and welcome families into their shops, restaurants and businesses. It’s easy, fun and a great way to generate foot traffic. - November 6 | First Friday Art Walk
Art Walk means opportunity! From 4–7 PM, stay open late, host a pop-up artist, offer something special or simply welcome hundreds of Art Walkers exploring the Village. - November 11 | Membership Meeting
Stay informed. Stay connected. Networking begins at 3:45 PM, followed by our 4 PM meeting with Village updates, upcoming opportunities and plenty of chances to connect with other local business owners. - November 17 | Next Gen Networking at Roppongi
One of our most energetic networking events is back from 6–8 PM. Bring your business cards, bring a friend and come ready to make some new connections. - November 22 | Holiday Open House | Get Your Business on the Map
Kick off the holidays — La Jolla style! Participating businesses can offer treats, activities, specials and holiday fun while LJVMA promotes the Village as the place to shop, dine and celebrate locally. And yes… Santa will be making the rounds! The Holiday Open House is a Village-wide promotional campaign designed to drive shoppers, diners and visitors into participating businesses. Merchants who want to be featured in the promotion and included in our extensive advertising campaign will be asked to make a small investment of approximately $150–$200. This year’s campaign will include a mix of digital promotion and traditional advertising, giving participating businesses added exposure throughout the holiday season. Want in? Send us an email today and we’ll follow up with details! - December | Mingle & Jingle Holiday Social
We’ll wrap up the year together with fellow merchants, partners and friends. Come connect, celebrate and toast another great year in La Jolla Village. Date and location coming soon!
Why Get Involved?
Every one of these events is an opportunity to meet other merchants, attract new customers, learn something new, promote your business and be part of what makes La Jolla Village special. And remember: LJVMA’s job is simple — we bring business to La Jolla Village businesses.
So check those boxes, mark your calendar and Fall Into Opportunity!
Visit lajollabythesea.com for event details, registration links and more ways to get involved.
