As we move forward through various reopening protocols and procedures, La Jolla Village Merchants came together (six feet apart) to be part of video compilation produced by La Jolla resident, Ben Roberts, owner of Not Boring Entertainment.  “I love La Jolla,” explained Ben when he reached out to La Jolla Village Merchants Association at the beginning of May.  “I wanted to do something to help and storytelling is what I do!”  Ben, along with Artist Mika de la Cruz and LJVMA board members, Morgan Barnes and Melissa Snook spent an entire afternoon capturing footage of La Jolla’s essential business owners.  Enjoy the video!