La Jolla’s seals and sea lions draw millions of visitors to charming La Jolla Village every year. According to the San Diego Tourism Authority and a study by San Diego State University, La Jolla’s stunning marine life and coastal beauty are the top reasons this spot is a must-visit destination for locals, daytrippers and tourists from around the globe.

From amateur shutterbugs to world-renowned wildlife photographers like Thomas Mangelsen, Ian Ely, and Peter Lik, everyone is captivated by La Jolla’s natural splendor. The playful pinnipeds are a favorite subject for photographers and videographers alike. “From their perspective,” smiles Jodi Rudick, Executive Director of the La Jolla Village Merchants Association, “we humans must look like paparazzi trying to capture the perfect moment!”

No matter the season, a trip to La Jolla Village promises breathtaking views of waterfowl and sea mammals in their natural habitat. Watch them play in the waves, learn new behaviors, protect their newborns, and relax on the shore.

To celebrate these “seal-ebrities,” LJVMA is thrilled to introduce a new line of merchandise. Visitors can now commemorate their encounters with T-shirts, hoodies, travel mugs, decals and other souvenirs available at Blue Apparel, located at 1237 Prospect. These items not only make great souvenirs but also support the local small business community and environmental educational efforts.

So, make sure to bring home a memory from your time in La Jolla and support a good cause!

Businesses and Gift Shops: If you’d like to carry SEALEBRITY merchandise in your store, please contact us for wholesale pricing.