Featured
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Storytime Scavenger Hunt is a Family Affair – Registration Now Open
Join us for the 2026 Storytime Scavenger Hunt on Sunday, March 1, from 11 AM to 2 PM in La Jolla Village! This year, we’re throwing an extra-special 122nd birthday bash for Dr. Seuss (a.k.a. Theodore Geisel), who called La Jolla home for over 50 years. The scavenger hunt is packed with sips, snacks, and…
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Sold Out! Add Your Name to the Waiting List for Views of Nowruz
The response to Views of Nowruz has been overwhelming. Tickets are sold out for the 2025 Views of Nowruz Celebration at La Jolla Cove Rooftop on March 19, from 4:30 to 8:30 PM. Nowruz, the Persian New Year, marks the beginning of spring and is celebrated with joy, color, and a spirit of renewal. “We…
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Dive into Spring: La Jolla Cove Rooftop Hosts Vibrant Nowruz Celebration
La Jolla Village Merchants Association is thrilled to announce the arrival of spring with its 2nd Annual Views of Nowruz Celebration at La Jolla Cove Rooftop on March 19, from 4:30 to 8:30 PM. Nowruz, the Persian New Year, marks the beginning of spring and is celebrated with joy, color, and a spirit of renewal.…
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Storytime Scavenger Hunt is a Family Affair – Registration Now Open
Join us for the 2025 Storytime Scavenger Hunt on Sunday, March 2, from 11 AM to 2 PM in La Jolla Village! This year, we’re throwing an extra-special 121st birthday bash for Dr. Seuss (a.k.a. Theodore Geisel), who called La Jolla home for over 50 years. The scavenger hunt is packed with sips, snacks, and…
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Strategic Plan 2025- Engagement, Events and Diversity
2025 is set to be a year brimming with community, collaboration, and connections as the La Jolla Village Merchants Association (LJVMA) maintains its commitment to engaging with merchants and organizing events. During its Strategic Planning Workshop in December, almost 40 La Jolla community leaders, including the LJVMA board, developed and prioritized ideas and initiatives for…
