La Jolla Village Merchants Association, Inc. hosts its Committees based on the National Main Street’s “Four Points” Program. Three of the Committees (Promotions, Design & Economic Development) may meet monthly and make recommendations to the Board of Directors (Organization).  Meeting topics include events, activities, promotions and other issues that impact La Jolla Village Merchants.

Get Involved!

Anyone can volunteer with the La Jolla Village Merchants Association!  Whether you are interested in joining a committee or prefer to lend a hand at a signature La Jolla event (such as the Concours d’ Elegance, Holiday Festival, La Jolla Art and Wine Fest to name a few) we welcome your participation. Here is a list of ongoing volunteer opportunities.  If you are interested in getting involved at any level please send an email to jodi@lajollabythesea.com.

Organizational Excellence (Committee)

Involves creating a strong foundation for a sustainable organization including cultivating partnerships, increasing membership, community involvement, and resources for the Village. Explores new revenue streams and maximizes existing opportunities.

Economic Vitality & Merchant Development (Committee)

Focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.  Attracts new business while supporting existing merchants through education, communication, partnerships, and resources.

Design and Ambience (Committee)

Supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart. Works directly with the Maintenance Assessment District to ensure safety, cleanliness, ease of access within the Village.  Assists with holiday decor.

Marketing & Promotions (Committee)

Creating a positive image that showcases La Jolla Village’s unique characteristics through traditional and emerging marketing and publicity including social media, print, digital and broadcast. Graphic designers, writers, and social media lovers are encouraged to join!

Events & Experiences (Committee)

Positions La Jolla Village as the center of the community and hub of economic activity with a focus on creating events, experiences, and entertainment.  This is the perfect group for those who love planning and adding special touches to parties and special occasions — photographers, designers, social media aficionados, lovers of logistics, volunteer coordinators, foodies, etc.

Special Event Volunteer

Throughout the year La Jolla hosts dozens of special events from the Concours d’Elegance (April) to The La Jolla Art and Wine Festival (October).  It takes hundreds of volunteers to bring these events to life and you’re invited to join the fun.  If you’d like to help out at these world-class activities email jodi@lajollabythe sea and we’ll get you connected.  

La Jolla Coastal Access and Parking Committee

Part of the La Jolla Community Planning Group, the Coastal Access and Parking Committee works with the California Coastal Commission to increase access to La Jolla’s beautiful coastline.  The La Jolla Village Merchants Association operates as a fiscal agent of the LJCAP program and holds three seats on its Board. Merchants interested in serving on this or other community boards as a representative of the LJVMA can contact Jodi@lajollabythesea.com.  Access related documents below:

Memorandum of Understanding between the California Coastal Commission and the City of San Diego pertaining to the La Jolla Coastal Access and Parking Committee’s Scope of Services

Ace Mobility Solutions Parking Consultant Report 2019