Board & Committees

La Jolla Village Merchants Association, Inc. hosts its Committees based on the National Main Street’s “Four Points” Program. Three of the Committees (Promotions, Design & Economic Development) may meet monthly and make recommendations to the Board of Directors (Organization). Any business owner within the 30-block area of the Business Improvement District is welcome to attend these meetings, as are members of the public.

Meetings are held the 2nd Wednesday of each month at 3pm at the Riford La Jolla Library.

Board of Directors

Michael Dorvillier
Symbio Financial
7777 Fay Ave Suite, 315

Brett Murphy (Tres)
La Jolla Sports Club
7825 Fay Ave, Suite 160

Max Shenk
San Diego Fly Rides
1237 Prospect St, Suite X

Don Parks
La Jolla Light
565 Pearl Street, Suite 300

Krista Baroudi (Sec)
The World Around You
7660 Fay Avenue, #822

Carla A. Parra
La Jolla’s Little Vitamin Shop
1115 Wall Street

Laurnie Durisoe
Pantai Inn
1003 Coast Boulevard

Jamie Dickerson
J. Dixx Photography
7480 La Jolla Boulevard

Silvina Petrate
Nativa Interiors
7770 Girard Avenue

Xochitl Cerda
The Lot
7611 Fay Avenue

Alisha Hawrylyszyn Frank (Pres)
Fiercely Optimistic
1110 Torrey Pines Road