Our Monthly Membership Meetings take place on the
2nd Wednesday of each month at the La Jolla Riford Library, 7555 Draper Avenue. 

Our next meeting is on Wednesday, July 10 beginning at 4:00 PM. Please RSVP Here.

Executive Board Meetings occur the 1st Wednesday of the month at LJVMA Offices located at 7734 Herschel Ave., Suite C.  The August meeting takes place on August 7 at noon.  All are welcome.


Board Elections, Committees & Meetings

View and download the July 2024 Agenda HERE
View and download the May 2024 Minutes HERE


Executive Board Meeting – All are welcome to attend the monthly meeting of the Executive Board on the 1st Wednesday of the Month at the LJVMA Office located at 7734 Herschel Ave, Suite C. Your officers use this time to set the agenda for the upcoming board meeting.

Marketing Happy Hour/Business Breakfast – We meet on the 4th Tuesday of each month for either a Happy Hour or Business Join us on July 23, as we host our next Business Breakfast at Java Earth 

Thank you to Rove Concepts Showroom for hosting our informative and lively April Business Breakfast. Learn more and RSVP HERE.  


July 23, 2024 – Business Breakfast| Java Earth La Jolla | 8:30 – 9:00

About the Board of Directors – We Accept Self Nominations Year Round!

Each year the election timeline begins in September with a call for Self Nomination Forms.  Elections are held in October each year at our Annual Meeting.  Self Nominations can be submitted year-round for consideration if board seats are vacated.

The La Jolla Village Merchants Association is guided by a 15-person Board of Directors that sets policies and strategies, under the guidelines set forth by the City of San Diego’s Economic Development Department Operation Manual. These hard-working volunteers are the driving force behind the success of the organization.  The Board meets on the second Wednesday of every month at 4:00 PM at the Riford Library located at 7555 Draper Ave, La Jolla.  All members of the public are invited to attend.  The executive board is comprised of the President, Vice President, Treasurer, and Secretary.

Each year our board reviews our bylaws to ensure that we are meeting the mission and goals of a diverse community.  Board members are sworn to serve LJVMA members by taking part in professional development workshops and completing documents to comply with these standards:

To learn more about and apply for the La Jolla Village Merchant’s Association Board of Directors complete this Self Nomination Form Open Board PositionsMid-year vacancies are filled as needed throughout the year. Applications can be submitted at any time.

4 Points Committee 1200 1

La Jolla Village Merchants Association, Inc. hosts its Committees based on the National Main Street’s “Four Points” Program. Three of the Committees (Promotions, Design & Economic Development) may meet monthly and make recommendations to the Board of Directors (Organization).  Meeting topics include events, activities, promotions and other issues that impact La Jolla Village Merchants.

Successful And Happy Business Team

Get Involved!

Anyone can volunteer with the La Jolla Village Merchants Association!  Whether you are interested in joining a committee or prefer to lend a hand at a signature La Jolla event (such as our monthly First Friday Art Walk, Concours d’ Elegance, Holiday Festival, La Jolla Art and Wine Fest to name a few) we welcome your participation. Here is a list of ongoing volunteer opportunities.  If you are interested in getting involved at any level please send an email to [email protected].

Organizational Excellence (Executive Committee meets virtually the 1st Wednesday of every month )

Involves creating a strong foundation for a sustainable organization including cultivating partnerships, increasing membership, community involvement, and resources for the Village. Explores new revenue streams and maximizes existing opportunities.

Design and Ambience (Enhance La Jolla)

Supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart. La Jolla Village has a Maintenance Assessment District (MAD) that is directly responsible for upkeep, cleanliness, and landscape maintenance in the Village.  LJVMA has historically assisted with holiday decor.  Learn more about Enhance La Jolla HERE.

Marketing, Events & Promotions – Meets for a monthly Happy Hour on the 4th Tuesday of the Month

Everyone is welcome for marketing and mingling by joining this growing group of La Jolla’s innovators.  Together the committee develops strategies to showcase La Jolla Village’s unique characteristics through traditional and emerging marketing and publicity including social media, print, digital, and broadcast. Graphic designers, writers, and social media lovers are encouraged to join!

Special Event Volunteer

Throughout the year La Jolla hosts dozens of special events from the Concours d’Elegance (April) to The La Jolla Art and Wine Festival (October).  It takes hundreds of volunteers to bring these events to life and you’re invited to join the fun.  If you’d like to help out at these world-class activities email jodi@lajollabythe sea and we’ll get you connected.  

La Jolla Coastal Access and Parking Committee

Part of the La Jolla Community Planning Group, the Coastal Access and Parking Committee works with the California Coastal Commission to increase access to La Jolla’s beautiful coastline.  The La Jolla Village Merchants Association operates as a fiscal agent of the LJCAP program and holds three seats on its Board. Merchants interested in serving on this or other community boards as a representative of the LJVMA can contact [email protected].  Access related documents below:

Memorandum of Understanding between the California Coastal Commission and the City of San Diego pertaining to the La Jolla Coastal Access and Parking Committee’s Scope of Services

Ace Mobility Solutions Parking Consultant Report 2019

2021-22 Board of Directors

Scott Blaul
Inn by the Sea

Klara Chavarria
Klara Chavarria Contemporary Art

Jamie Mae Cheng
The Kitchen @MCASD

Joelyn Cullen
Lifetime La Jolla

Jordan Gafa
Orli La Jolla

Elnaz Iraj
Coldwell Banker Real Estate

AJ Johnson, Secretary
Mudoval Capital Investments

Katey Longo, Vice President
LIK Fine Art

Mark McDonald
Pacific Sotheby’s Int’l Real Estate

Joline Mann
Purposer/Secret Vein Clinic

Jason Peasley
The Cottage Restaurants

Japhet Perez Estrada, President
Japhet’s Painting Company

Bill Podway, Treasurer
Hi Sweetheart

Chad Taggart
Lobster West

Dr. Maddie Wallace
Awaken Chiropractic