Board, Committees & Meetings

The La Jolla Village Merchants Association meets the 2nd Wednesday of each month at 3:00 pm at the Riford La Jolla Library, 7555 Draper Ave, La Jolla. Everyone is welcome to attend!

The Executive Committee meets the Thursday prior to the Monthly meeting at the LJVMA Offices located at 7590 Fay Avenue, Suite 404 in La Jolla.

The Promotions Committee meets the 4th Tuesday of the month at 4:00 pm at Wright On Communications located at1200 Prospect St G100, La Jolla.  RSVP for this meeting:, Subject Line: Promotions Committee

About the Board of Directors

The La Jolla Village Merchants Association is guided by a 15 person Board of Directors which sets policies and strategies.  These hard-working volunteers are the driving force behind the success of the organization.  The Board meets the second Wednesday of every month at 3:00 PM at the Riford Library located at 7555 Draper Ave, La Jolla.  All members of the public are invited to attend.  The executive board is comprised of the President, Vice President, Treasurer, and Secretary.  While elections occur every fall, you can complete a self-nomination form at any time and will be contacted upon its receipt. View the LJVMA Board Of Directors Timeline 2019 here.

To learn more about and apply for mid term openings for the La Jolla Village Merchant’s Assocation Board of Directors complete this Self Nomination Form .

4 Points Committee 1200 1

La Jolla Village Merchants Association, Inc. hosts its Committees based on the National Main Street’s “Four Points” Program. Three of the Committees (Promotions, Design & Economic Development) may meet monthly and make recommendations to the Board of Directors (Organization).  Meeting topics include events, activities, promotions and other issues that impact La Jolla Village Merchants.

Successful And Happy Business Team

Get Involved!

Anyone can volunteer with the La Jolla Village Merchants Association!  Whether you are interested in joining a committee or prefer to lend a hand at a signature La Jolla event (such as the Concours d’ Elegance, Holiday Festival, La Jolla Art and Wine Fest to name a few) we welcome your participation. Here is a list of ongoing volunteer opportunities.  If you are interested in getting involved at any level please send an email to

Organizational Excellence (Committee)

Involves creating a strong foundation for a sustainable organization including cultivating partnerships, increasing membership, community involvement, and resources for the Village. Explores new revenue streams and maximizes existing opportunities.

Economic Vitality & Merchant Development (Committee)

Focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.  Attracts new business while supporting existing merchants through education, communication, partnerships, and resources.

Design and Ambience (Committee)

Supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart. Works directly with the Maintenance Assessment District to ensure safety, cleanliness, ease of access within the Village.  Assists with holiday decor.

Marketing & Promotions (Committee)

Creating a positive image that showcases La Jolla Village’s unique characteristics through traditional and emerging marketing and publicity including social media, print, digital and broadcast. Graphic designers, writers, and social media lovers are encouraged to join!

Events & Experiences (Committee)

Positions La Jolla Village as the center of the community and hub of economic activity with a focus on creating events, experiences, and entertainment.  This is the perfect group for those who love planning and adding special touches to parties and special occasions — photographers, designers, social media aficionados, lovers of logistics, volunteer coordinators, foodies, etc.

Special Event Volunteer

Throughout the year La Jolla hosts dozens of special events from the Concours d’Elegance (April) to The La Jolla Art and Wine Festival (October).  It takes hundreds of volunteers to bring these events to life and you’re invited to join the fun.  If you’d like to help out at these world-class activities email jodi@lajollabythe sea and we’ll get you connected.  

La Jolla Coastal Access and Parking Committee

Part of the La Jolla Community Planning Group, the Coastal Access and Parking Committee works with the California Coastal Commission to increase access to La Jolla’s beautiful coastline.  The La Jolla Village Merchants Association operates as a fiscal agent of the LJCAP program and holds three seats on its Board. Merchants interested in serving on this or other community boards as a representative of the LJVMA can contact  Access related documents below:

Memorandum of Understanding between the California Coastal Commission and the City of San Diego pertaining to the La Jolla Coastal Access and Parking Committee’s Scope of Services

Ace Mobility Solutions Parking Consultant Report 2019

2018-19 Board of Directors

Frank A. Bellavia
Merrill Lynch Wealth Management

Gerhard Bendl  
Custom Shirts of La Jolla/Bendl’s

Lauren Johnston
Patronus Medical La Jolla

Gabriela Guevara
Blue Apparel

Michael Dorvillier
Symbio Financial

Robert Mackey
La Jolla Golf Carts

Kelli Metcalf, Treasurer
Granite Escrow

Brett Murphy, President
La Jolla Sports Club

Don Parks, Vice President
La Jolla Light

Benoit Roux
Trianon Clothing & Lingerie

Max Shenk
San Diego Fly Rides

Tammy Tillack
National Geographic Fine Art

Jessica Wiley
iAM Physical Therapy

Kipp Williams
Blanchard, Krasner & French

Julie Wright, Secretary
(W)right On Communications