Over 100 businesses completed the La Jolla Village Merchants Association’s merchant survey offering valuable information to create and update this year’s strategic plan. Key findings include:

Top Issues Facing Merchants

• Parking
• Lack of foot traffic
• Staffing

Opportunities

• No one can take away our most popular attractions (Sea Lions, Sunsets, Seals)
• Website education and engagement
• Events create familiarity
• Extreme Optimism
• People want to get involved!

Take a look at the complete survey results below