Visit California, the state’s official travel and tourism organization is on a mission to enhance and elevate the travel experience for both visitors and residents alike. They have embarked on an exciting process to create Regional Tourism Strategic Plans (RTSP) for all 12 regions across the state including San Diego. Your voice can play a pivotal role in this journey and future decisions.  To be included we are asking you to complete a brief but critical survey. The more San Diego businesses that respond the more our input will be considered as Visit California allocates future resources.

The goal of this survey is to guide the development of the Regional Strategic Plan by gaining a greater understanding about the following:

·         The existing strengths of the tourism economy

·         Opportunities to enhance the tourism ecosystem

·         Identify future areas of focus for the strategic planning process

·         Market research needs of tourism stakeholders

This feedback will directly inform the regional plans and give direction for priorities and recommendations. As such, we invite and strongly encourage you to participate in the survey and share with your industry partners.

The survey should take 15-20 minutes to complete. Please answer questions where you are familiar with the subject matter. If you are not familiar with the content, or don’t have an opinion on a particular subject, please skip to the next question.

Click HERE to take the survey.

This effort is being facilitated by JLL’s Tourism and Destination Advisory Practice, in cooperation with Ernst & Young. All responses will be confidential and only shared in the aggregate.

For technical questions, please contact Edmond Nana ([email protected]). For all other questions, please send an email to Bethanie DeRose ([email protected]). If you decide to take the survey in multiple sittings and would like to pick up where you left off, you’ll need to re-access the survey via the same IP address and browser. If you started the survey and re-accessed it via a different browser or IP address, your previously provided responses won’t be saved.