Come share the warmth and magic of the season with neighborhood merchants.  For over 30 years La Jolla has kicked off the holiday season with a free afternoon filled with special happenings including live music, demonstrations, prizes, incredible sales, tasty treats, children’s activities, and, of course, a very special appearance by a Jolly St. Nick and Mrs. Claus.  Prize drawings will be held throughout the village in the afternoon. Register in advance for a FREE PARKING PASS AND ADVANCE COPY DIGITAL MAP AND PROGRAM.

Here’s a list of some of the participating businesses. More are being added!

Ace Meanley Hardware
Adelaide’s
Bendl’s Custom Shirts of La Jolla
Bouluci Boutique
Bowers Jewelers
Brick and Bell Café
CARA Studios
Ceragem Wellness
Charleston Shoe Co.
Geppetto’s Toys
Girard Gourmet
Hammitt
Honor Pilates
Indigenous by La Rue
Mangelsen Images of Nature
Parakeet Café
PRFCT Med Spa
Smart Fit Method
Teuscher Chocolates
Unscripted Spaces
Warwick’s
Whiskey and Leather