The San Diego Tourism Authority is investing heavily in Chinese tourism and La Jolla’s beauty, beaches, and merchants are in the spotlight. While other San Diego neighborhoods are featured in the eight high-quality videos which will be broadcast overseas, La Jolla is prominent. Share the videos with your customers via social media or on your website! It’s fun to see our message translated into diverse languages. We look forward to welcoming the many visitors who will plan a visit to California’s Jewel!