Survey Cover

After analyzing the suggestions, comments and responses of 65 surveys, LJVMA Inter Kalo Grimsby has created some insightful analysis that will guide the LJMVA board of directors as they create their 2024 Strategic Plan.

Key findings include:

Top Issues Facing Merchants

  • Attracting customers in the off-season
  • Marketing, Branding and Promotions
  • Lack of foot traffic
  • Parking
  • Staffing and building teams
  • Traffic (in and out of La Jolla)
  • Community building


  • Insuring events are more beneficial for a greater number of merchants
  • Improving off-season foot traffic and visitation
  • Increase participation and engagement from a greater number of merchants
  • Collaborations between merchants

Take a look at the complete survey results below: