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  • La Jolla Concours d’Elegance Rolls into La Jolla April 24 – 26

    La Jolla Concours d’Elegance Rolls into La Jolla April 24 – 26

    The La Jolla Concours d’Elegance returns April 24–26, 2026, celebrating its 20th anniversary with a spectacular three-day showcase of automotive excellence, coastal beauty, and community spirit. Set against the iconic backdrop of La Jolla Cove, this milestone event brings together more than 170 extraordinary vehicles—from pre-war classics to racing legends—under this year’s theme, “Icons of…

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  • When Business Meets Purpose: Belle Sirène Shows How La Jolla Village Does Good:

    When Business Meets Purpose: Belle Sirène Shows How La Jolla Village Does Good:

    A local salon’s wellness morning raises $1,000 for pet rescues in 2.5 hours La Jolla Village has always been known for its stunning coastline, world-class dining, and boutique shopping. But this past Sunday, Belle Sirène Salon demonstrated something equally impressive: how quickly our business community can mobilize for meaningful impact. A New Model for Community…

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  • Thread + Seed: Why You Need to Stop By This Unique Boutique in La Jolla

    Thread + Seed: Why You Need to Stop By This Unique Boutique in La Jolla

    Right when you walk into Thread + Seed, there is an iPad where you can take a personal style quiz to help you shop pieces that are just right for you. This short quiz consists of questions about your physical features, like the shade of your eyes, hair, and skin. It also asks questions about…

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  • Business Breakfast will Feature Networking Games

    Business Breakfast will Feature Networking Games

    LJVMA will host a FREE Business Breakfast at CC Patio featuring special guest speaker and business development manager, Stephanie Thompson.  Stephanie will lead us on a mini DISC program and networking games.  Refreshments will be provided by Queenstown Village.  Everyone is invited to join us for coffee and conversation  In addition, we’ll hold a brief…

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  • Enhance La Jolla Board of Directors Election Underway

    Enhance La Jolla Board of Directors Election Underway

    Enhance La Jolla is dedicated to the maintenance and physical improvement of the Village of La Jolla. Established as a 501(c)3 not-for-profit organization, Enhance La Jolla (ELJ) is managed by Village property owners and other community stakeholders. The primary goal of the organization is to help ensure that the Village remains the jewel of San…

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  • Art Walk Theme Celebrates Our Oceans First Friday Art Walk | August 4 from 4 to 7 PM

    Art Walk Theme Celebrates Our Oceans First Friday Art Walk | August 4 from 4 to 7 PM

    August is National Water Quality Month and First Friday Art Walk is plunging into an Ocean theme.  Along with over 24 galleries and pop-up artists, nine community organizations will take part in this month’s First Friday Art Walk bringing an environmental focus to La Jolla Village. These include: Friends of Coast Walk Trail Green.org I Love a…

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  • Best Places to Shop During June Gloom

    Best Places to Shop During June Gloom

    La Jolla Village is renowned for its stunning beaches, upscale boutiques, and vibrant shopping scene. However, even during the summer months, the region experiences what locals affectionately call “June Gloom,” a period characterized by overcast skies and cooler temperatures. Don’t let the weather dampen your spirits or your desire to shop! In this post, we…

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  • Sandals, Sunglasses, and Swimwear in the Village

    Sandals, Sunglasses, and Swimwear in the Village

    As the summer heat intensifies, it’s time to pack away those winter clothes and indulge in the vibrant spirit of the season. La Jolla Village offers the perfect setting to enjoy the sun, sand, and surf. To fully savor the delights of this idyllic beachside locale, let’s explore the essentials for your summer wardrobe: sandals, sunglasses,…

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  • PRIDE Themed Art Walk Features Five LGBTQ+ Organizations

    PRIDE Themed Art Walk Features Five LGBTQ+ Organizations

    Five LGBTQ+ organizations will be featured at the June 3 PRIDE themed Art Walk.  Click on their logo below to go to their website and learn more. Participating LGBTQ+ Organizations and Locations GLSEN (Gay, Lesbian & Straight Education Network) @Modernist Cuisine Gallery www.glsn.org ig @glsen PFLAG San Diego @Krista Schumacher Art Gallery www.pflag.org ig @pflag…

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  • La Jolla Limelight: Gracie & Co.

    La Jolla Limelight: Gracie & Co.

    The business in the Limelight this week is another great place to stop by to pick up some amazing holiday gifts that will leave the person smiling! The business in the Limelight this week is Gracie & Company, a stylish La Jolla clothing boutique located on Girard ave. When I walked into the store the…

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  • La Jolla Limelight: Little Love

    La Jolla Limelight: Little Love

    The year has flown by and it’s hard to believe it’s almost 2022. People with kids especially know how fast time flies because every time you blink they’ve grown! Little Love is our merchant in the Limelight this week and they help you deal with those insane growth spurts your kids keep having! Little Love…

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  • La Jolla Limelight: Twig and Twill Boutique

    La Jolla Limelight: Twig and Twill Boutique

    By  Jennifer Rios As we get closer to the holidays everyone is looking for the perfect gift to give their loved ones, but sometimes finding that gift can be super stressful. The business in the Limelight this week takes the stress out of looking! Twig and Twill Boutique is a wonderful store in La Jolla…

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  • La Jolla Limelight: Yiddishland

    La Jolla Limelight: Yiddishland

    By Jennifer Rios La Jolla is known for many things, beautiful beaches, fancy cars, and great hotels. But, there is one business that has become part of the community that also makes La Jolla stand out from the rest of San Diego, Yidddishland! Yiddishland of La Jolla is a new addition to the community and…

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  • La Jolla Limelight: D’Angelo/Hoffman/Olson DDS

    La Jolla Limelight: D’Angelo/Hoffman/Olson DDS

    By Jennifer Rios It’s the holiday season and with all of the family dinners and vacations, comes delicious desserts and sugary sweet drinks. The business in the Limelight this week is here to help you eat all of those amazing treats and still maintain a beautiful, healthy smile!  D’Angelo/Hoffman/Olson DDS is a cosmetic dentist in…

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  • Limelight: Jewels by the Sea

    Limelight: Jewels by the Sea

    This week we are shining the limelight on Jewels by the Sea!! This one of a kind jewelry store offers beautiful, hand-picked jewelry, scarves, boxes, crystals, gourds, ornaments and souvenirs. We had the opportunity to speak to Linda, the owner of Jewels by the Sea, to learn more about this wonderful business and what it…

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  • Strategic Plan Gets Update

    Strategic Plan Gets Update

    With both COVID-19 modifications driving everything from business operations and budgets to staffing and promotions — the La Jolla Village Merchants Association made necessary modifications to its 2020- 2021 Strategic Plan.  In addition, as a result of the Black Lives Matter movement, the Board was motivated to take a hard look at its commitment to…

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  • Great News (So Far) San Diego is NOT on the List! But 19 other CA Counties Forced to Rollback

    Great News (So Far) San Diego is NOT on the List! But 19 other CA Counties Forced to Rollback

    Effective immediately, certain counties must close all bars, some beach parking, and indoor business operations due to the risk of COVID-19 infection. This applies to counties that have been on the County Monitoring List for 3 consecutive days. These closures will remain in place for at least 3 weeks. Click HERE to see the most…

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  • PPP Loan Forgiveness Application Now Online

    PPP Loan Forgiveness Application Now Online

    SBA and Treasury Announce New EZ and Revised Full Forgiveness Applications for the Paycheck Protection Program Today (June 17, 2020) the U.S. Small Business Administration, in consultation with the Department of the Treasury, posted a revised, borrower-friendly Paycheck Protection Program (PPP) loan forgiveness application implementing the PPP Flexibility Act of 2020, signed into law by…

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  • Free Legal Advice Clinic for Businesses and Nonprofits

    Free Legal Advice Clinic for Businesses and Nonprofits

    San Diego Volunteer Lawyer Program (SDVLP) is pleased to announce the launch of our COVID-19 Brief Legal Advice Clinic to help San Diego small businesses and nonprofits cope with the pandemic. Volunteer attorneys will provide remote consultations to eligible businesses and nonprofit organizations on legal issues arising out of the pandemic, including questions relating to employment law,…

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  • We’re Meeting Online April 8 at 4:00 PM! Via Zoom.

    We’re Meeting Online April 8 at 4:00 PM! Via Zoom.

    Board, Committees & Meetings – COVID-19 UPDATE: Meeting Log-in Information Until further notice, as allowed by special California and City Shelter-in-Place orders, La Jolla Village Merchants Association is holding its regular monthly meetings via the Zoom Online Meeting platform during the Coronavirus Crisis.  There is no cost to register or attend a meeting and you can participate on…

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  • IHeartmedia Launches IHelpSD – Add your restaurant/business for FREE

    IHeartmedia Launches IHelpSD – Add your restaurant/business for FREE

    IHeartmedia is helping promote small businesses in San Diego during the Coronavirus Crisis. IHeartmedia has launched a fantastic campaign called IHelpSD where they will promote restaurants with takeout/delivery on all their stations. This is being heavily promoted so please add your restaurant’s information here ASAP.

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